How to Write Reviews Online How to: Reviews are a great way to leave positive feedback for a company you enjoyed working with; they are also a good place to warn other consumers of bad products and services as well! Many review sites require that you have an account, but several also let you have the option of leaving anonymous feedback.
Or you can start right from the top: It takes a couple minutes to read them. If you have questions, you can ask me. But just read and follow the rules. Taking a couple minutes to do so can save you from serious heartache. A competitor with no reviews or awful reviews may outrank you.
But rankings are secondary: The real point of reviews is to give people a reason to click on your listing and then to pick up the phone or visit your website. A 1 ranking for a business with no reviews is a missed opportunity.
But, like many other things Google has created, it only halfway works at the moment and sometimes fails spectacularly. For more on how to keep your reviews out of the filter, see my checklist. You just have to find out from your customers what they find easiest. You want potential customers and Google to have the benefit of reading at least a couple lines on your business and on what makes you better than the next guy or gal.
They can be as long or as short as your customers would like. Nor have I found that Google is more likely to filter out one length of review. My rule of thumb is that one small paragraph is a great length for a review.
Google has rules against cross-posting — that is, copying a Google review and pasting it onto your website or onto another review site e. If you try to build a clone army out of your Google review, it may be removed, and your clone army will wander around without a Fearless Leader.
Google is constantly changing. Its policies, its staff, and its technology. The difficulties in getting reviews change from year to year.
You need reviews on a diversity of sites. At least in terms of rankings, the number of reviews you have seems to matter more than the quality of those reviews i. The review may be a pack of lies, but there are not as far as I know human editors to whom you can appeal.
There is no Supreme Court here. Google seems more likely to filter the reviews of businesses in certain industries than in others — particularly car dealerships and in my experience businesses that travel to customers.
Reviews can vanish and then return. They never seem to go away for good. For instance, sometimes Google will temporarily lose many or all of your reviews — but then they might show up on your page again a few days later. Google seems to mothball them away, rather than snuff them out completely.
This means, for one thing, that you should not focus exclusively on Google reviews. If you have 10 customer reviews and 2 identical or near-identical Google listings, it might be the case that one listing has 6 of the reviews and the other has 4.
See this great comment by Mike Blumenthal on a post I did. Google seems to mothball reviews. Reviews by these people may help your rankings more than will reviews by other people. Businesses can review each other. This can be a good way to scare up some more reviews.
A review is not the final word. You can and should write responses to the reviews, both good and bad. Many people like me respect and are impressed by that sort of thing.
Best-practices for requesting reviews Ask everyone for a review, not just your diehard, happiest customers. Asking for a review should be like handing out your business card: This gets back to my earlier point about how you need reviews on a diversity of sites.BrightLocal's Local Consumer Review Survey explores how customers use online consumer reviews when choosing which businesses to visit and buy from.
Find out the impact of online reviews, the latest on fake reviews, and why you should tackle negative reviews in our report. Your First Review Awaits Review your favorite businesses and share your experiences with our community.
Need a little help getting started? Here are a couple extra points to think about when getting your Google My Business Customer Reviews together: A great time to ask your customers to leave a review is shortly after their purchase.
Send a follow-up email asking about their experience with your product, business or service. This article needs to be updated. Please update this article to reflect recent events or newly available information.
The following is a list of products and services provided by Google. How to Contact Google. In this Article: Using Google Support Contacting Google Directly Community Q&A This wikiHow teaches you how to access Google's support resources.
You cannot call or email directly Google's customer support team; in fact, the only time you can talk to Google is when requesting support for a specific item (e.g., your Android phone) or sending a press-related email.
A free inside look at Google reviews for 18 companies. 8, company reviews and salaries posted anonymously by employees.